Bill Parkes
Social Profile tying it all together in http://t.co/sb4zgYz2-powerful integration. #df12 http://t.co/81hO4ZOi
#Dreamforce in full swing… http://t.co/hUAL5QIn
nFusion is hiring! Account Services Openings at nFusion — Austin, Texas Area #jobs http://t.co/37E6CXFy
This SXSW panel promises to provide solid insights and takeaways from top marketers — vote now if you agree! Should be…http://t.co/K23JGeAa
Google clarifies a big open debate:recos to use responsive design vs dedicated mobile sites; other options entail compromises #SMX
Kicking off with Matt Cutts at #SMX You & A with Matt… Always a great session!
Great to see customer LTV rounding out the #sds12 event this week! Strategic oppty for all marketers.
@MargaretMolloy have a framework to align org on distributed ownership of social media; let me know if you’d like me to share!
Absolutely!“@MargaretMolloy: Social media is no longer one role, it’s a skill ALL marketers need @jneeson #sds12 [Study]”
B2B CMO survey: ‘customer experience, marketing technology’ key skills needed in marketing today #sds12
CMO priority roles: 1. Social media 2. Customer marketing 3. Marketing technology 4. Content marketing #sds12
Biggest drivers of change for CMOs today: 1. marketing ROI 2. Digital marketing 3. Product breadth #sds12
I’m at Sirius Decisions Summit 2012 (Paradise Valley, AZ) w/ 3 others http://t.co/EO5b91mE
@MargaretMolloy agree! Data integration between marketing and sales is critical. Solvable; just needs to be prioritized! #sds12
Building Blocks for social biz: org alignment, governance, skill dev, social collab, adoption/utilization #sds12
Citrix using predictive modeling to enhance lead scoring; validates or ‘busts’ intuitive profile/behavioral scoring #sds12
@megheuer agreed! See the models as complimentary
New Demand Waterfall: valuable fidelity for marketers to aspire to; simpler model will likely remain the focus for many marketers #sds12
New b2b TLA: AQL’s… Automation qualified leads; part of higher fidelity waterfall #sds12
Inbound marketing is a mandatory element in b2b demand gen today #sds12 > concur!
Adobe sources 30% of all leads, touches 95% of all deals, thru Smart content marketing #sds12
Settling into #sds2012 in toasty Scottsdale AZ! (@ The Phoenician Scottsdale w/ 3 others) http://t.co/n8iqsCv8
@Le_Design Ha! Was actually looking forward to using a hologram for future team meetings during our video conference today! #futurenow
Groking out on social curation (@ Social Networking Meetup) http://t.co/4Wmg3nLB
American Express innovating in Social yet again… check out http://t.co/cZCMJcFe for more. Very smart #amexaustin10 #sxsw
@thejonsander likely poor wifi in that cave tho
@davidaltman The Samsung ES8000 hits stores soon… Other sweet home ent products too. http://t.co/wZtWGw3T for more!
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Bill Parkes leads nFusion’s overall digital strategy and capabilities including social media marketing, interactive media, Web strategy, Web development and analytics teams in developing strategic, media-holistic marketing programs.
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Upcoming: March 14, 2011, (12:30PM!) at SXSW Interactive, Austin, TX
Past: October 4 — 6, 2010, SMX East, New York City, NY June 8 — 9, 2010, SMX Advanced, Seattle, WA March 8 — 10, 2010 SMX West, San Jose, CA
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