If you have questions regarding any of my past presentations, would like to connect at an upcoming event, or would like perspective on the utility of the conferences I’ve attended, drop me note.
Orange County Marketing Executive Networking Group (MENG) November 2012 Driving Purchase Decisions in the Social Media Era. This presentation highlights the fundamental changes in the way people are making purchase decisions and why, customers’ new expectations of your business or brand from a digital perspective, and outlines key considerations to incorporate into your company’s marketing strategy.
SXSW Interactive 2011 Social Capital: The Billion Dollar Digital Future. This presentation delves into the currency of the digital age — Social Capital. In it I explained what Social Capital is, and shared a future-looking view of where marketing is heading based on the rising importance of digital influencers and shifts in consumers’ decision making processes.
SMX East 2010 Why your CMO doesn’t care about Search (and what you can do about it)! This session focused on helping Search Marketers understand CMO priorities and needs, in order to help your Search strategy succeed.
SMX Advanced 2010 Search Marketing in the Facebook Zone. In this session I presented primary research fielded via social media, sharing insight into what kinds of success marketers are seeing with their Facebook marketing efforts. Results for both B2B and Consumer marketers are shared, and the results were in some cases surprising and enlightening! Facebook ads outperforming paid search? Contact me if you’d like a copy of the presentation.
SMX West 2010 : Free Ways to Market on Facebook. Session discusses five key steps to developing a Facebook strategy for your brand, and highlights some high-leverage ways to think about how Facebook can play a relevant and meaningful role in your marketing program mix.